New Era
German immigrant Ehrhardt Koch, 37 and a skilled craftsman saw an opportunity to redesign the process used and the quality of “fashion” headwear. In 1920, his dream came true when he borrowed money from his sister, to start New Era Cap Co. His expertise and open-mindedness led to the company producing 60,000 Gatsby-style caps in the first year. New Era stands today as the leader in fashion headwear
